Normally these rugs have been rolled up for quite some time.
How to make a jute rug lay flat.
Plain brown craft paper over the rug protects it from the iron.
I added an area rug but was having issues with it buckling under the legs of my turquoise desk.
When you get home and try to lay it down where you would like it it will want to roll back up.
Then take the largest diameter cardboard carpet tube you can find like from a dumpster behind a carpet store and re roll it in the opposite direction from the one it wants to be in.
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If none of these good ideas work try this.
Unroll the rug get it damp not very though flip it over so it s trying to roll up upside down.
If the rug still doesn t want to lie flat after a few days help it out by ironing the curled areas on a low setting.
In other cases you may need to reverse roll the rug apply some heat or have the rug steamed to get rid of wrinkles.
Keep it warm and dry and unroll it in a day or so.
Whenever you order or buy a new rug assuming is has some size to it you will get the rug in a roll.
Sometimes gravity and a bit of time are all a rug needs to lay flat.